Charity Support Kit for Pegasus Playscheme

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Our pre-designed materials make it easy to launch and promote Give as you Live to your staff and supporters. Please find below a selection of launch materials along with ongoing and seasonal campaigns. All links are pre-configured to support your charity.

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2015 marketing calendar

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This calendar is your essential marketing guide to our 2015 charity campaigns. Please print it off and stick it on the wall by your desk, to use when planning your communications throughout the year. To request either of our branded campaigns, or if you have any questions, please email branding@everyclick.com

Download (.pdf)

July 2015 marketing calendar

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Download your Essential Marketing Guide

Find out how to fundraise through Give as you Live - download our Fundraising Guides for charities and schools.

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Sainsbury's campaign

Everybody buys groceries, but now they can support your charity when they shop instore at Sainsbury's, simply by using a preloaded Sainsbury's Everyday Shopping Card. Request your Sainsbury's campaign and 4% of every pound uploaded will be donated to you. We will provide emails, an enews insert, social posts, email footers and more to help you promote the campaign.

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Request campaign

Copy

The copy comes in various lengths to suit your needs.

Sainsbury's in 30 words

Sainsbury's in 70 words

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Encourage your corporate partners to get their company involved with Give as you Live and raise free donations on business purchases. Request your corporates campaign today and receive a suite of marketing materials to help you spread the word.

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Request Corporates campaign
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Travel has a high price tag, so just one transaction can generate a big donation! Encourage your supporters to book their 2015 holidays, breaks and train tickets using Give as you Live using the seasonal branded Emails, Facebook Posts, eNews Inserts and Email Footers.

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Request Travel 2015 campaign
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Awareness Days

Does your charity have an awareness month, week or day? We’ve created these marketing materials, for you to use alongside the other communications you have planned during the dedicated time period. They will help you to remind supporters that they can raise a free donation for the charity, every they shop online using Give as you Live.

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Request Awareness campaign
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We'll be providing you with marketing materials to use, so that you can make the most of every seasonal shopping event this year. So whether it's Valentine's Day, Easter, or Halloween you'll have everything you need to spread the word to your supporters.

To receive the full set of materials for every occasion, you'll need to subscribe to our weekly resources email.

We currently have the following campaigns available for you:

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Get Fit

These materials are here to help you remind your supporters to buy their fitness gear online using Give as you Live to raise funds for your charity.

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Request Get Fit campaign
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Utilities

These materials are here to help you remind your supporters to buy their utilities online using Give as you Live to raise funds for your charity.

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Request Utilities campaign

Option A: Webpage on the Give as you Live website

Give as you Live branded example

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You can add your charity logo and personalise the link to this webpage by logging into your charity administration account. Just look for the section called "Edit your Give as you Live branding". Log in here

This is the link to your Give as you Live webpage that you should always use when promoting Give as you Live to your supporters:
https://www.giveasyoulive.com/join/pegasusplayscheme

Raise money through Give as you Live by sharing this unique link to your supporters which drives them to the Give as you Live homepage, completely pre-configured to support your cause.

Don't forget to collect your Give as you Live banners to add to your website and email newsletters to send to your supporters to launch your Give as you Live campaign.

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Option B: Custom homepage

If you have more than 10 supporters shopping with Give as you Live, you can customise your homepage to carry a more specific campaign message, and a photograph. Request it now.

We also provide a supporting email and social media campaign materials.

Example of webpage

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Add our new webpage to your site

Give as you Live branded example

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We've put together a mobile friendly webpage which explains to your supporters exactly how Give as you Live works. It’s easy to install but we would advise that you give the code below to your Web Administrator and they'll know exactly what to do.

The page is supported on all modern web browsers and has been tested on the two most common versions of Safari, Chrome, Firefox and Opera. Internet Explorer is supported from IE9+. It's also available for charities with responsive mobile optimised web pages. Again, if you're not sure what this means then we recommend passing this across to your Web Administrator.

To install the webpage, simply follow these instructions:

  1. Copy the HTML code below
  2. Paste the code onto a new webpage making sure its after the body tag
  3. That's it! Put the website live and it will automatically pull through your charity name and unique Give as you Live join link.

If you have any questions, please contact support@giveasyoulive.com

Logos

The logo has two variants, horizontal and vertical, there are various sizes and formats available.

Horizontal

Image sizes (Click to download):

400 x 157200 x 78Original (.eps format)

Vertical

Image sizes (Click to download):

400 x 300200 x 150Original (.eps format)

Copy

The copy comes in various lengths to suit your needs.

16 words

31 words

59 words

Give as you Live badge

Say thanks to your supporters by using this badge within your communications, on your website and on your social channels.

How it works video

Our 'How it works' video clearly explains how Give as you Live works to your supporters.

Click image to watch the video

Get code

Copy and paste the code into your website

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Any charity with more than 10 Give as you Live shoppers can request bespoke marketing assets to promote their "Just by shopping online" campaign.

These can include facebook posts, facebook pages and emails, some samples are included below. The bespoke campaign will include your imagery, message and logo. Request your customised materials now

Examples of social media materials

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Facebook post with custom image

If you want to add a custom image to your Facebook image and you have an in-house designer or you are comfortable working with Photoshop, then you can simply download our layered .psd file which is fully customisable. You can change the message, image and add your logo.

Download (.psd)

Example of email

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To launch your Give as you Live campaign to your supporters we provide a range of pre-configured emails, footers, newsletters and e-news content.

If you're looking for logos and copy for your communications you can find them in the logo and copy section above.

This is the link you should always use when promoting Give as you Live to your supporters: https://www.giveasyoulive.com/join/pegasusplayscheme.

Introduction email - long - HTML

Generic Email

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Get HTML code

Introduction email - long - plain text

Get plain text email

Introduction email - short - HTML

Generic Email

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Get HTML code

Introduction email - short - plain text

Get plain text email

Email footers

You can also encourage your colleagues to add one of these footers to their email signatures, to help grow shopper numbers. Copy and paste the below image into your email signature editor - for help on how to do this in Outlook, please read these instructions.

Generic email footer

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Get code
Generic email footer

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Get code

E-news inserts

The e-news inserts are in a pre-formatted size (697 x 296 pixels) for easy inclusion within your own communications.

If you need a specific size or message, please mention it when you request the insert.

Get code for generic insert

We also have two branded versions of these which we can brand specifically for your charity.

Request branded insert

PS text for emails

This text can be added to the bottom of your emails to encourage staff and supporters to start raising funds for you when they shop online. If you would like to modify your signature in Outlook, Microsoft tells you how to do it here.

You can send your colleagues the email below which includes your specific charity URL. Anyone who clicks the link will automatically be set to support your cause.

Hi!

As you may already know, we work with Give as you Live to encourage our supporters to raise funds for us every time they shop online - but how much are we doing ourselves?

I'm urging everyone at Pegasus Playscheme to do their online shopping through Give as you Live - money can be raised on every train ticket we buy, every piece of stationery we order and that's just while we're at work! So if you haven't already, please visit the website and get started.

Don't forget, shopping through Give as you Live is no different to shopping online normally, it's just as secure and your shopping won't cost you a penny more. In fact, the only difference is the difference it could make to our donation total.

Please sign up to Give as you Live today.
Thank you,

NAME

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A flyer introducing Give as you Live for you to print off and distribute to staff and supporters.

Generic flyer

Generic Give as you Live flyer

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Branded flyer

We can also brand the flyer for your charity.

Branded Give as you Live flyer

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A poster introducing Give as you Live for you to print off and distribute to staff and supporters.

Generic poster

Generic Give as you Live poster

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Branded poster

We can also brand the poster for your charity.

Branded Give as you Live posterBranded Give as you Live poster

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Each week we will provide you with a selection of social media posts which can be used on Facebook and Twitter. In addition to this we will provide you with a seasonal email to forward on to your charity supporters and staff.

When you receive your email you'll notice that the relevant links are already provided and pre-configured for your charity. However should you wish to point people to sign up instead, be sure to direct your supporters to https://www.giveasyoulive.com/join/pegasusplayscheme instead.

If you're not overly confident using Facebook or Twitter, you can download our 'How to Guide' that really helps you get the most out of social media. Like us on Facebook and follow us on Twitter for all of our latest news.

Want to receive our weekly resources by email each week? Subscribe below and you'll get a weeks worth of content sent through to you every Monday morning, so you can plan for the week ahead!

Subscribe

Social Media Images

These images are provided for you to use as a starting point. Please post them on Facebook and Twitter to introduce your supporters to Give as you Live. Please ensure that you also subscribe to our weekly resources by clicking the button above, to receive similar content like this on a weekly basis.

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Download (.jpg)

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Download (.jpg)
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Information cards will help you spread the word about Give as you Live to supporters at events, as well as keeping them in your reception area at the charity.

To request information cards please email us.

Give as you Live Cupcake
Give as you Live Cupcake
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Give as you Live Cupcake

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For charities with 20 or more staff, we can send you a short presentation and our how it works video - so that you can explain and demonstrate Give as you Live to your team. We will also provide you with some information cards for the staff to fill in and some delicious chocolates!

To book your Give as you Live staff day please contact us.

For charities with over 150 staff and volunteers, we will come to you to explain and demonstrate Give as you Live to your team. We also bring delicious cupcakes!

To book your Give as you Live staff day please contact us.

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